Do you ‘kill’ your chances at a sale? Because a potential client hasn’t responded, YET?

Posted by stevesapato on October 24, 2018

Do you ‘kill’ your chances at a sale? Because a potential client hasn’t responded, YET?

Words words words – sticks and stones will hurt my bones but words will never harm me, was the way I had always heard that expression.

Yet, we all understand that words will harm us indelibly and sometimes forever! And you might be ‘killing’ any chances you had at making a sale or creating a strategic partnership or even just getting a referral if you use the wrong words.

I am a business and speaking coach. I train people on almost everything including how they look which includes body language and facial expression. I recently received an email from someone who was marketing their professional headshots and along with that, facial expression training. I was intrigued! I have met many ‘head shot’ photographers but never one who claimed to be a facial expression coach. How wonderful to connect with and maybe trade secrets, marketing ideas or even referrals?

Then I receive this email –

I was trying to reach you several times, but unfortunately never received a reply from you or anyone from your firm. That’s why it seems to me that you are not interested in facial expression coaching or making a professional headshot photo session that would completely change your appearance on the web and in social networks.

So if you are really not interested in talking to me, it will be my last letter to you. But if somehow happened that you haven’t seen two of my previous letters and you are opened to discuss the details – just let me know. Otherwise, I won’t disturb you anymore.

Thank you!

Wow! Chastising me? Now let’s be honest here. I might have dropped the ball. I might have seen a couple more emails from this person and didn’t reply. Life might have changed dramatically and I picked up and had to travel to Australia to do some corporate training an help other people change their businesses and lives. (Oh wait! That did happen! I am in Australia now and it was a whirlwind event that happened in less than two weeks so I might have gotten a tad busy.)

But this person is writing in a manner that really isn’t conducive to maintaining a long term relationship where I might use their services in the future. Are they?

I NEVER RECEIVED A REPLY! FROM YOU OR ANYONE IN YOUR FIRM!

THAT’S WHY IT SEEMS YOU ARE NOT INTERESTED.

And, do I really want to change my appearance? Because I am happy with my appearance overall but would like to improve how people perceive me or create different perceptions depending on which audience I am marketing to with my headshot? Stronger for my Leadership and Management clients. Softer for my small business coaching and inviting for my relationship workshops. You see, while I teach others all of these things, few ever reach out to try to teach me? When was the last time someone offered to turn your no responses into YES responses simply by training you on your facial expression, body language, timing of your close offer? Maybe just on the inflection you are using when you start closing? (So many things can go wrong and we have no clue, do we?)

But then this email goes on to chastise me – if you are really not interested in talking to me, it will be my last letter to you.

My gosh! I thought I was reading a note from an old girlfriend when I was a kid! OK! This will be the last time I talk to you, Steve Sapato! (HUMPH! And stomps off)

Am I over reacting here? Because this person does not seem like they want to talk to me again unless I apologize.

Are your words important to future sales? YES! DO you make these types of mistakes in your emails? In your drip campaign? Because this FINAL letter from them is ending all communication –  I won’t disturb you anymore

Should you go back now and evaluate some of your emails that are in your drip campaign? Better yet, should you invite me in to do some training for your sales & marketing team? On Verbal Attitude? Facial Attitude? Physical expressions (body language)? Do you need me to help your team create effective messages that are conducive to turning a no into a NOT YET?

And isn’t a NOT YET response much better than a no? How about if the right questions can turn the NOT YET into a ‘maybe’ and then into an ‘ok, Yes’ scenario?

Words are only 17% of our communication with someone when we are in person but they are 100% when it’s a text or an email. We don’t have the ability to see their eyes change when we hit the sweet spot or see them smile when we get them to agree or frown when we miss that mark.

Words, in the right order, with the right attitude are our facial expressions to others. And I think this Headshot & Expressions Coach missed the mark badly on this email.

I am Steve Sapato and I am the most famous unfamous speaker and coach in America. You can reach me at steve@stevesapato.com or qlman49@gmail.com (Q = questioning, L = Listening)

Have an amazing day.

Will you be in the 51% that fail? Want to TRIPLE your odds of success?

Posted by stevesapato on September 23, 2018

Will you be in the 51% that fail? Want to TRIPLE your odds of success?

You know the statistics! You don’t believe them because you are smarter, sharper, more cautious, more conscientious than all of those other failures. It won’t happen to you!

STARTUP FAILURE RATE STATISTICS

  • A bit more than 50 percent of small businesses fail in the first four years.
  • In fact, of all small businesses started in 2011:
    • 4 percent made it to the second year
    • 3 percent made it to the third year
    • 9 percent made it to the fourth year
    • 3 percent made it to the fifth year
  • Leading causes of small business failure:
    • Incompetence: 46 percent;
    • Unbalanced experience or lack of managerial experience: 30 percent;
    • Catchall category (includes neglect, fraud, and disaster): 13 percent; and
    • Lack of experiences in the line of goods or services: 11 percent.

 

Want to TRIPLE the odds in your favor?

It’s incredibly simple. There are only two methods that appear to be working. The first is hiring an amazing business coach like me. And the second is getting the proper training to start, run and grow your business.

How many times have you ever seen a COURSE designed only for entrepreneurs and small businesses? When have you ever heard of a business course designed by and for small business owners to magnify their odds of success?

Most of us started our own business knowing we would be successful. But don’t you think the other 51% of the start-up thought the same thing? So why did they fail? Why do they continue to fail at a rate of 14% per year?

The only reason is lack of expertise. Not on their product lines, only 11% of the businesses fail because they didn’t know their products. The lack of expertise comes from not knowing the ins and outs, the daily habits, the extensive knowledge it will take to run their business.

Here is one example – do you have a website for your business? How many original views do you get to your website every month? (you have to know in today’s world and the fact that most do not know indicates a huge failure on your part.)

OK, if you do know how many original views every month then next, what is your conversion rate for those visitors?

And therein is another HUGE problem. Because most of your websites are 20th Century websites using tactical marketing when you have to be using strategic marketing in order to produce maximum results. (I am talking about generating leads from your website.)

I haven’t even gotten to the details of running your small business. The best CRM to use. The best credit card processing company to use. (If you are paying even ¾ of a percent to much on your credit card fees that alone could be thousands of dollars you are giving away every year. GIVING away.)

What is the solution to being more successful?

YES! You could just hire me. $20,000 gets my expertise for an entire year. Some of you are thinking, I should call Steve right now, I had no idea he was that inexpensive.

Others are saying, are you nuts? $20,000? No freaking way!

Here then is your alternative. My 52-Week Small Business Education Training.  One full year of weekly small business training – video, audio, workbooks, and emails to teach you every step of the way how to create a successful small business producing one million dollars in revenue.

http://profitbuildercoaching.com/myguidedtour/

Did you click that link? You should. It will tell you all about the extensive business training that we are offering to help you triple your odds of not only surviving but growing your business so that it creates the income and freedom you are getting into business to achieve.

Go watch my video. Then, write to me at steve@profitbuildercoaching.com or steve@stevesapato.com and say, I WANT THE SMALL BUSINESS EDUCATION series!

It’s unbelievably priced at $197/mo or you can buy the year package for $1800 a 25% saving.

Where else, who else, when have you ever even seen a Small Business Education System written by small business owners for small business owners. Better and more effective than any college degree you have ever gotten.

Let me know because, once upon a time, I was like you and WISH someone like me had come along 30 years ago.

Have an amazing week. Let’s work together very soon.

Steve

If you don’t know the difference between Tactical & Strategic Marketing it is costing your company a fortune.

Posted by stevesapato on September 8, 2018

Tactical marketing is what everyone has been doing for decades now. It’s like the ‘elevator pitch’. Those are both 20th-century caveats. Strategic Marketing is what you need to know and understand to be more successful.

If you go to most websites (TACTICAL) they say – HEY! I DO THIS! if you want this send me an email, or call me! But 99% of your website views (do you know how many views you get?) 99% are lookey-loos. That means they are wanting information. Not ready to buy. So why then do we try so hard to impress them with our expensive websites if they are not ready to buy?

Instead, what do most people come to your website for?

Yes! to see if they should consider you for what they want to buy. Right? But we are so busy selling them that they spend a few seconds looking and then click to the next website on Google.

What I am going to talk about are really FUNNEL PAGES that are acting like websites.

Strategic design says… HEY! I know you are here to see if you should buy. I understand you have questions, some questions you haven’t even thought of asking. So…

Here is what you should be doing… Interrupting, engaging, educating and offering.

Interrupt.. Does this Interrupt your visual or emotional process? I specialize in troubled children… come read one of my LIBRARIES of articles to see what I offer.

Or does this.. Are Your Sick & Tired of the Yelling, Screaming & Belligerent Attitude of your Child? Learn how you can control your child and instantly restore peace and quiet in my free report. This the strategic… it pinpoints their pain, gives them immediate access to their solution and it’s a FREE report to capture their email.

Capturing their email allows you to put them into a drip marketing campaign – not to sell them! but to induce them into buying. A huge difference.

The second example will allow you to double the leads and emails and probably lead to at least a 20% increase in your sales every month – because of the drip campaign you can implement.

One is all about call me for an appointment – the other is all about what problems you can solve.

Along this order then is the more strategic website that that lists your info and maybe an email or ph number but is strategically designed to offer them answers to their questions and questions they do not know they have.

A CPA Example.. you might have these articles – What is the difference between accountants? Or why should you hire a CPA over an accountant? Or, Do CPA’s really cost more? What problems can a bad accountant bring to your life? Any article that the people browsing might want to read and GIVE YOU THEIR EMAIL so you know they were here and have the ability to connect.

If you are a business looking for a coach one article might read – If You Don’t Know The Difference Between a Strategic Website and a Tactical Website You Are probably Throwing away a Huge Income

or.. How Much Can One Great Idea Change Your Business … or If Your Coach Has Not Owned Several Of Their Own Businesses How Can They Really Help Yours? Maybe .. If You Are Not Using an E-Learning System Your Business Cannot Truly Grow …

What would your articles say on your new website to entice people who visit your website to leave their email so you know they stopped by?

But what about the REST of your marketing? Want to get better email response? More opens? More clicks? Want your flyers to actually get results? Want your mailings to produce something? Want your Facebook ads to make you money?

Want to talk more about these things? Buy me coffee!  😉 Steve 563.370.4938  steve@stevesapato.com

Steve Sapato

The most famous unfamous speaker in America

Training companies to be successful and happy

America’s most influential small business coach

Learn how to generate all the leads your business can handle…WITHOUT spending a cent on marketing or advertising

www.profitbuildercoaching.com

Author of the highly acclaimed book “Small Business Riches – the coaching manual that will show you how to become wealthy” 

WANT more sales? 6 Things to do to create more SALES!

Posted by stevesapato on August 22, 2018

 E-Class #08: How to Strengthen Your Marketing Message and create more sales.

This is only one of my E-Learning classes of 104 E-learning classes you can have access to. A video and an email every week for 52weeks to build your business for only $97 per month!

Checkpoint:

  • You know who your target market is, what their needs are, what their purchase behaviors are and how to reach them.
  • You know how to use market research to find out more information about your market on a regular basis.

This E-Class is about writing targeted messages for your target market.

Earlier this week I showed you how to isolate your target market, and then how to use market research to gather information about that group of people to use in your marketing strategies.

Today we’re going to take your market research and use it to create a powerful marketing message. The strength of your marketing message lies in its ability to speak to the specific wants and desires of your target market and tap into their emotional reactions, or hot buttons.

When you push those hot buttons, you motivate your audience to take action. The more people you can motivate to take action, the more leads you’ll have in store and on the other end of the phone line.

In this E-Class we will cover:

  • How a strong marketing message will supercharge your lead generation
  • Examples of strong marketing messages
  • A step-by-step process for developing your unique marketing message
  • Strategies that will strengthen your existing marketing message
  • How to test and measure the strength of your message.
  • How to be consistent with your strong marketing message

A strong marketing message will make a huge difference in your lead generation strategies.

A marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong marketing message will do four things:

  • Speak to the reader’s needs, wants or problems (hot buttons)
  • Offer a solution, advantage or benefit
  • Describe a point of difference
  • Motivate the reader to take action

As I said earlier, the key here is to motivate your target audience to do something after they read or hear the message. It needs to be strong enough to entice the audience to ask for more information, visit the website, pick up the phone or walk into the store.

You will put your marketing message on every piece of marketing material your business uses for lead generation, so it has to be powerful and consistent and speak to the group of people that you have identified as your ideal customers. Strengthening your marketing message has the potential to dramatically increase your lead generation before you even change your existing strategies.

Here are some examples of strong marketing messages that are used by successful businesses today.

Domino’s Pizza You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free!
M&Ms The milk chocolate melts in your mouth, not in your hand.
Wonder Bread Wonder Bread Helps Build Strong Bodies 12 Ways.
Enterprise Rent-A-Car We’ll pick you up.
Nyquil The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine.
FedEx When it absolutely, positively has to be there overnight.
Jeweler Don’t pay 300% markups to a traditional jeweler for inferior diamonds! We guarantee that your loose diamond will appraise for at least 200% of the purchase price, or we’ll buy it back.
Dentist We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes or you will receive a free exam.
Real Estate Our 20 Step Marketing System Will Sell Your House In Less Than 45 Days At Full Market Value.

Let’s get started with the process you can use to create a new marketing message for your business or refine the marketing message you already have.

Work through the following questions to brainstorm and record the aspects of your business that you will communicate in your marketing message. Take your time, and be as detailed as possible.

1. Use all the information you gathered about your target market to figure out what your customer’s hot buttons are.

Write down who your customers are, and what their problems, desires, and needs are.

Take some time to revisit the behavioral and psychographic information you gathered when researching your target market. This will give you an idea of what kind of emotional hot buttons you should focus on when creating your marketing message.

Hot buttons are emotional triggers that motivate your potential customers to take action. Some common hot buttons are price, location, exclusivity, results, safety, timeliness, convenience and atmosphere.

2. Describe the value or benefit that your product or service offers your customers.

This is what your customers get when they spend money at your business – the answer to “what’s in it for me?” How do you solve their problems? How do you meet their needs, or fulfill their desires?

For example, maybe you’re a grocery store in the neighborhood, and you offer the convenience of being just a short stroll away instead of a car ride.

When you’re thinking about this question, think about your product or service in the context of the benefits, results, or advantages customers receive, instead of the features you offer.

3. Think about the outcome of the value or solution that you provide.

Brainstorm what happens when your customers receive the value or benefit from your product or service, what happens? Are they thrilled? Relieved of worry? Do they have more time to spend with their families, or do they put dinner on the table faster?

This is kind of like the storytelling aspect of creating your marketing message. Paint a picture of how you will improve the lives of your customers, in one way or another.

4. What is your company’s point of difference? What makes you stand out from the competition?

Your point of difference – or uniqueness – is something you will want to strongly feature in your marketing message. It is the reason that the reader should choose your business instead of your competition.

For this step, do some research on your competition and see what kinds of marketing messages they are using. How strong are those messages? What benefits and results do they promise?

If you are having trouble figuring out what sets you apart from your competition, think about including an irresistible offer, or a strong guarantee to give yourself an edge. (We’ll spend some time on powerful offers and risk reversal strategies like guarantees later on in the program.)

5. What is the perception you would like others to have about your business?

How you wish your customers to perceive you will impact how you describe your offering in your marketing message and the kind of language you will use. Revisit the vision you created, and write down some ideas about the image you want your business to project to the outside world.

For example, if your business is completely transforming its operations to become more environmentally sustainable, you will need to use different language and emphasize different features and benefits than you did before.

6. Based on the notes you wrote in response to the above questions, summarize the information in a paragraph of 4 to 5 sentences.

If you’ve got pages of notes, this may be a challenging part of the process, but that’s okay because it means you have a lot to work with. Take your time, and wade through your notes bit by bit.

You may want to start by writing 10 to 15 sentences, and then narrow those down to 4 to 5 sentences when you have a better idea of what specifically you want to focus on. Or, you could try writing three sentences for each question, and then working to synthesize from that point.

Keep in mind that the most effective marketing messages use strong, descriptive language that triggers emotional responses. Think about how you would describe your point of difference or value-added service to a close friend, and write with that in mind.

7. Using descriptive language, synthesize your paragraph into a single sentence of 15 words or less.

This sentence will become your unique marketing message!

I know how challenging this part of the process can be, so to make it easier, I usually write a few different sentences that emphasize different things to give myself choices. For example, if you don’t know whether to feature your company’s commitment to unbelievable prices or its guarantee of customer satisfaction, write one sentence each and compare which is stronger.

Aim to have two or three sentences that you’re happy with, and then test them out to see which is the most effective.

The only way to find out the strength of your marketing message is to test it. Don’t be afraid of making some mistakes – you need to get feedback!

Test your three draft marketing messages internally first.

Before you go out to the public with your drafts, test them on your friends, family, staff, and colleagues first. Use their feedback constructively, but don’t be afraid to stand up for elements that you believe are effective or important.

Once you have gathered enough feedback, rework your draft messages and incorporate the suggestions you believe are valuable.

Incorporate feedback, and then test a few draft messages externally.

When you have refined your draft messages and incorporated staff and colleague feedback, you can start to test the messages out on your audience.

This doesn’t have to be complicated or cost a lot of money. Simple tests using small-scale distributions will give you the information you need to choose which message is the most effective.

For example, place two or three ads in the local newspaper – one a week with a different message each time – and compare the number of leads each ad generates. Or, send out a small direct mail campaign, with the materials split into three groups – one for each message.

The message that generates the most leads is the strongest and will be the one you choose to be your business’ unique marketing message.

Now that you’ve got a killer message, use it consistently on all of your marketing materials and in all of your campaigns.

Consistency and repetition are powerful persuasive tools to use to reinforce your message over time. Ensuring your marketing message appears on all documents related to your business will build your brand image and your company’s reputation.

Make a list of all marketing materials, stationery, signage and internal and external documentation that your customers and clients come in contact with. Then, incorporate your marketing message onto each of them.

Here’s a suggested list of materials to include:

  • Website
  • Advertisements
  • Direct Mail
  • Listings
  • Phone Messages
  • Email Signature
  • Business Cards
  • Letterhead

Now that you know what you’re going to say, and who you’re going to say it to, let’s dive into some lead generation strategies.

The next E-Class focuses on advanced strategies for lead generation that you can start implementing into your business right away. Our focus is to set up lead generation strategies that either immediately or over time will run themselves, so you can generate more leads with less time investment.

Congrats for tuning in,  steve@stevesapato.com steve@profitbuildercoaching.com

 

Steve Sapato

$50,000 more in your business?

Posted by stevesapato on July 14, 2018

How much would you pay to make $50,000 more in your business?

Do you understand this question? Let me further explain. If I network with you so I know you, like you, and trust you and you said to me, Steve, I have a $100 bill. Would you give me $20 for it? You would be leery. Even if you knew me! What’s the catch? None. If you give me $20 I will give you $100. Would you do it?

I know, a no-brainer, right? Of course, I would trade $20 for $100. But as a business coach, I make this type of offer every week. And people say no.

NOT TRUE! Tell me it’s not true! But it is.

I share that I can help you grow your business. Many of the businesses come with preconceived ideas. That most prominent idea is ‘I can’t afford a coach.’ But what if we traded that $1000 from you and gave you $5,000? What if it’s $12,000 for $60,000?

How much is success worth? What if you pay your coach $15,000 this year but you made $50,000 additional income from this day forward? Would it be worth it? How much is a $50,000 increase in your business every year for 10 years be worth? AM I right? $500,000? Half a million dollars? Would you pay $15,000 for half-a-million dollars? Of course you would. Me too!

So now you understand that in reality, you not only can afford a coach but you might even be an idiot not to have one!

Connect with me to ask your questions. To find out if we think coaching can help your business.

Steve@stevesapato.com

Success comes at one price…. will you pay it? Learning to ASK.

One thing you can do to involve your audience immediately

Posted by stevesapato on May 1, 2017

What happens if you don’t involve your audience immediately?

Here is how you involve your audience …

 

What happens if you don’t involve your audience immediately? You guessed it, you lose them! If you understand this then what do you have to do to involve them immediately?

Simple! Get their attention! But how?

There are several methods to getting their attention but first, what is YOUR INTENTION? Yes, why do you want their attention and … for how long?

Is it for a speech? An elevator speech? A keynote speech? A huge long lesson? Each of these requires a different strategy. What is it you are wanting to accomplish?

Let us presume that it is for the purpose of Professional Business Networking. Then your job is to hold their attention for under 2 minutes. TWO? Everyone says an elevator speech is 30 seconds! Yes, but you see, if all I am doing is telling you about me and my business then holding your attention for 30 seconds can seem like a lifetime, to me, and especially to you! Try it.

Try listening to someone drone on about their business for 30 seconds… get out your stop watch and time them. UGH! It is a lifetime in that 30 seconds. Because if you are using old fashioned twentieth century training then you will be trying to tell prospects about you and your business.

But how do you know if they even are prospects?

How about instead, you ask about them. Ask about their business? Ask about their success and struggle?

Want to LEARN the perfect questions to not only keep your person interested and involved but how to qualify them at the same time?

Drop me a note… QL Training 101 is coming soon! And it’s $5. $5 to learn how you can prospect, network, qualify and get an appointment in under 2 minutes?   Bet I can show you how… well, it’s not a bet… I can. You could lose $10 if you bet me or just pay $5 to learn all about it in my next LIVE webinar.  I can send you info today. steve@profitbuildercoaching.com

These are 5 MUST KNOW questions for success in business

Posted by stevesapato on March 5, 2017

5 Questions you must know the answer to in order to succeed in business

Question One. How is your product/service offering different from your competitors? What is your MDP?

You know exactly what I am asking and most businesses large or small cannot explain what one or two things set them apart from their competition.

Everyone sells real estate. Why should I use you? Everyone gives massages. Everyone is an attorney so why should I choose you? Everyone sells supplements. Everyone… so, what sets you apart?

Don’t give me that crap about well I give better service. According to their website their service is the best. According their business card they are the best electrician. According to their marketing they have the best price on windows.

What is your Market Dominating Proposition so people clearly know why they would be foolish to select anyone but you?

I guarantee that I will help you make three times as much money as I charge for my services as a business coach. I guarantee it!

If you have to decide between business coaches and I am the ONLY ONE who will guarantee to make you money who will you choose?

And I do that because I work on a contingency. The more money I help you make the more I will make. How can you beat that? You can’t.

Don’t you wish your stock broker worked like that? How about your Weight-Loss coach? Or your Strength Coach? And they would say, I guarantee your physical fitness!

How about your networking group? What if they guaranteed you would bring in triple the amount of business in referrals as their dues? Would you join?

Question Two. How many visits does your website get and how many of those become a lead?

That is the $200 question… not $20,000 because for most people, we do not understand websites. We think they are there to generate leads and interest, but are they? Is yours?

If yes, what is the overall objective of your web site? How does your website compare to your major competitors’ sites? Do you analyze your website traffic?

Do you even have a clue HOW your website is NOT designed to bring in traffic and create leads? Yes, I said it IS NOT designed that way.

Question Three. What is the most profitable aspect of your business? Do you know the answer to this? Simple question… what brings in the most gross profit of everything you do or offer?

Question Four. What is your Average Gross Profit % per transaction? Do you know that answer? For all of your products or services? And if you do not know these answers, holy cow, maybe you should! This information alone has to be understood and acted upon. It’s VITAL to your success.

Finally, Question Five. How many referrals do you receive from your Joint Venture Partners? Now some people make the mistake of calling these your power partners. But power partners are not reliable.

If you currently have several power partners, how many of them are generating regular referrals?

To prove it, write down how many referrals your power partners give you ever week, month or year? Can you? Because THIS is where the rubber meets the road. This is where your bread & butter is. This is how you become WEALTHY! A power partner is NOT the same as a Joint Venture Partner. Not even close.

Want additional information on these topics and your success? Ask.. learn to ask to grow your business. Asking changes everything. If someone says no when you ask, then ask someone else.

I love answering questions. If you want to learn more about business success I offer FREE videos on my website. Want to learn more about being a successful business owner?  http://profitbuildercoaching.com

Know anyone wanting to be a business coach? I train business coaches to help other businesses through my e-learning business system. Learn what it takes to make money and I mean big money in your business. steve@profitbuildercoaching.com

Another free video, but it’s long, only if you NEED to grow your business should you listen to this one, an hour long.. YIKES! So, ONLY IF you want greater success should you go to this video…   http://profitbuildercoaching.com/wrong/

Have a profitgasm week!

Steve Sapato

The most famous unfamous speaker in America and damn good business coach.

Small Business Riches

Lessons I Learned from Paris Hilton

Posted by stevesapato on January 21, 2017

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.