One thing you can do to involve your audience immediately

Posted by stevesapato on May 1, 2017

What happens if you don’t involve your audience immediately?

Here is how you involve your audience …


What happens if you don’t involve your audience immediately? You guessed it, you lose them! If you understand this then what do you have to do to involve them immediately?

Simple! Get their attention! But how?

There are several methods to getting their attention but first, what is YOUR INTENTION? Yes, why do you want their attention and … for how long?

Is it for a speech? An elevator speech? A keynote speech? A huge long lesson? Each of these requires a different strategy. What is it you are wanting to accomplish?

Let us presume that it is for the purpose of Professional Business Networking. Then your job is to hold their attention for under 2 minutes. TWO? Everyone says an elevator speech is 30 seconds! Yes, but you see, if all I am doing is telling you about me and my business then holding your attention for 30 seconds can seem like a lifetime, to me, and especially to you! Try it.

Try listening to someone drone on about their business for 30 seconds… get out your stop watch and time them. UGH! It is a lifetime in that 30 seconds. Because if you are using old fashioned twentieth century training then you will be trying to tell prospects about you and your business.

But how do you know if they even are prospects?

How about instead, you ask about them. Ask about their business? Ask about their success and struggle?

Want to LEARN the perfect questions to not only keep your person interested and involved but how to qualify them at the same time?

Drop me a note… QL Training 101 is coming soon! And it’s $5. $5 to learn how you can prospect, network, qualify and get an appointment in under 2 minutes?   Bet I can show you how… well, it’s not a bet… I can. You could lose $10 if you bet me or just pay $5 to learn all about it in my next LIVE webinar.  I can send you info today.

The #1 Reason you are not as successful as you want to be.

Posted by stevesapato on March 21, 2017

When you think of your own success what do you think is the number one reason you aren’t as successful as you want to be?

I bet a few of you think you know. You are even trying to hedge your bet right now thinking of all the reasons so you can then say, I knew it!

Others of you are simply wanting to know. Hey, at least you opened this article. Thousands of other people looked at the heading and said, I already know it. Or, I am as successful as I want to be already. Or, no one knows me so how could they even think that they would know what MY  reason is.

And those are the number one reasons you are not as successful as you want to be.

Instead of asking, instead of waiting for an answer, we are all jumping in and telling everyone around us…

The number one reason we are not as successful as we WANT TO BE is because we don’t ask often enough.

We don’t ask. We tell. We talk. We answer. We speak. We offer. We don’t shut up and simply allow others to answer. Or simply, we don’t ask often enough.

I don’t understand Steve, what don’t we ask?

We don’t ask anything often enough. Let me ask you, may I? When was the last time you asked yourself, what will help my company be more successful?

For instance, one of my FREE videos is why everything you have ever learned about marketing is wrong. Now I may be wrong but I bet less than 2% of the people reading this article will write to ask where they can find this information. Why? Because we are not programmed to ask. We don’t ask, we tell. We read and think we know. We are not taught that asking is a skill, that asking is a secret to success.
If you go to another of my FREE video sites you will learn THE THREE BIGGEST LEAD GENERATION MISTAKES small businesses make and how to overcome them. ( and click on the link) This one I am not betting you contact me to get… this one is right there!

The Number One reason we are not as successful as we want to be is simple… we don’t ask, invite, accept, or encourage others to participate in our growth. We think we can do it alone. We think we are good enough, We BELIEVE we can do it!

But the truth is, Tony Robbins has a coach. Jim Rohn, Willy Jolly, speakers and mentors ALL have coaches. The biggest names in every sport has a coach.

I was recently talking to a very wealthy financial advisor, as we were walking the golf course, an acquaintance passed us by and said, where’s your golf cart? He said he sold it. The response, anyone who can afford their own plane should have a cart.

And in our discussion, this highly successful motivated wealthy financial advisor remarked he would not be where is if he did not have his coach for twenty years.

Do you own your own plane? Do you travel when and where you want to? Do you live the life you dream about?

Maybe, you should ask, what do I need to learn. And maybe, just maybe, you will find that spending a completely tax deductible fee for a great business coach will change your life and change your business. And if you find the right coach maybe he will guarantee his fees so you end up with double or triple your investment? When was the last time you TRIPLED your investment in anything? Maybe you should ASK?

Maybe the success you are always wanting is simply waiting for you to invite the right coach to help you grow in many ways.

I am Steve Sapato, small business coach and personal mentor to many successful people. Could one of them be you?


Success comes at one price…. will you pay it? Learning to ASK.

These are 5 MUST KNOW questions for success in business

Posted by stevesapato on March 5, 2017

5 Questions you must know the answer to in order to succeed in business

Question One. How is your product/service offering different from your competitors? What is your MDP?

You know exactly what I am asking and most businesses large or small cannot explain what one or two things set them apart from their competition.

Everyone sells real estate. Why should I use you? Everyone gives massages. Everyone is an attorney so why should I choose you? Everyone sells supplements. Everyone… so, what sets you apart?

Don’t give me that crap about well I give better service. According to their website their service is the best. According their business card they are the best electrician. According to their marketing they have the best price on windows.

What is your Market Dominating Proposition so people clearly know why they would be foolish to select anyone but you?

I guarantee that I will help you make three times as much money as I charge for my services as a business coach. I guarantee it!

If you have to decide between business coaches and I am the ONLY ONE who will guarantee to make you money who will you choose?

And I do that because I work on a contingency. The more money I help you make the more I will make. How can you beat that? You can’t.

Don’t you wish your stock broker worked like that? How about your Weight-Loss coach? Or your Strength Coach? And they would say, I guarantee your physical fitness!

How about your networking group? What if they guaranteed you would bring in triple the amount of business in referrals as their dues? Would you join?

Question Two. How many visits does your website get and how many of those become a lead?

That is the $200 question… not $20,000 because for most people, we do not understand websites. We think they are there to generate leads and interest, but are they? Is yours?

If yes, what is the overall objective of your web site? How does your website compare to your major competitors’ sites? Do you analyze your website traffic?

Do you even have a clue HOW your website is NOT designed to bring in traffic and create leads? Yes, I said it IS NOT designed that way.

Question Three. What is the most profitable aspect of your business? Do you know the answer to this? Simple question… what brings in the most gross profit of everything you do or offer?

Question Four. What is your Average Gross Profit % per transaction? Do you know that answer? For all of your products or services? And if you do not know these answers, holy cow, maybe you should! This information alone has to be understood and acted upon. It’s VITAL to your success.

Finally, Question Five. How many referrals do you receive from your Joint Venture Partners? Now some people make the mistake of calling these your power partners. But power partners are not reliable.

If you currently have several power partners, how many of them are generating regular referrals?

To prove it, write down how many referrals your power partners give you ever week, month or year? Can you? Because THIS is where the rubber meets the road. This is where your bread & butter is. This is how you become WEALTHY! A power partner is NOT the same as a Joint Venture Partner. Not even close.

Want additional information on these topics and your success? Ask.. learn to ask to grow your business. Asking changes everything. If someone says no when you ask, then ask someone else.

I love answering questions. If you want to learn more about business success I offer FREE videos on my website. Want to learn more about being a successful business owner?

Know anyone wanting to be a business coach? I train business coaches to help other businesses through my e-learning business system. Learn what it takes to make money and I mean big money in your business.

Another free video, but it’s long, only if you NEED to grow your business should you listen to this one, an hour long.. YIKES! So, ONLY IF you want greater success should you go to this video…

Have a profitgasm week!

Steve Sapato

The most famous unfamous speaker in America and damn good business coach.

Small Business Riches

2 things you must have to be a Business Success Story.

Posted by stevesapato on March 3, 2017

2 things you must have to be a business success story.

What makes a business successful? Wow! This could be a book. But I think there are thousands of books out already. What you want to know from me is… Steve, how can I make my business more successful? Right?

Each business has its own needs. Each owner their own weaknesses. Overcoming those needs and weaknesses will lead you to greater success. This is a BONUS thought for your success. You NEED a business coach. Not want necessarily but you even if you don’t think you do, believe me when I say, you need a business coach. That was my 3rd thing you must have to be a success. Because most businesses don’t even know why everything you have ever learned about marketing is wrong and what to do about it.

The number one thing you need is more leads. AND the number two thing you need to be successful is more conversions.

Am I right?

If you have 100 leads every month but only close 2 of them (a 2 % closing ratio) you don’t need more leads you need to convert more of those leads into your funnel. But if you receive 6 leads every month and convert two of them (a 30% closing ratio which might be good for your industry) then you probably need more leads.

Do you know how to get more leads? Do you know what percentage of your current leads come from what sources? Do you know there are at 4 sources that create 80% of your leads?

Does your website translate into leads? That is what we expect our websites to do, right? People go to our websites and PRESTO, they call the phone number on the screen or they enter their info in our capture email section.

Can you tell me how many leads you get from your website this month? Because most businesses can’t answer that question. Can you tell me how many people visit your website every month? Again, 97% of all businesses can’t answer that.

What if you are only converting 2% of your visitors this month. Would you like to convert 5%? 20%? Do you have any visitors? How do you know?

What you don’t know can kill your business. Maybe it is time you learned more about your own business. Take my FREE Business Assessment and ask about how I can help you find AT LEAST $10,000 in missed revenues and income in a 45 minute phone call. (OK, it’s not FREE because I will require a sign-off that I can use your business as an example for my newest book.)

Write to me now at for my eye-opening FREE assessment. Just DO IT!

Lessons I Learned from Paris Hilton

Posted by stevesapato on January 21, 2017

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.